James Bloom

James Bloom is a London-based artist whose work combines conceptual digital abstraction with original innovations in blockchain code. Working deliberately with the dopamine-triggering colours and movement of videogames and market interfaces, he creates modified digital images that examine themes around the fetishisation of digital technology and the influence of network systems on perception.

His ‘GOLD’ series engages critically with the NFT art market by tracking its collectors’ behaviour and changing the artworks in real time, so market activity is represented inside the artworks themselves. It also explores the idea of constant impermanence and the erosion of the present moment due to the flow of information
in financial networks.

He has had an abstract practice for over a decade, exhibiting at Galerie Kornfeld, Expanded Art, Art Basel and Sotheby’s New York. His film works have been shown
at Berlin, Edinburgh and Jakarta film festivals among others.

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